CEO Adrian Watts and Dr Jo Oguns have embarked on a new model of health care which is a social enterprise cooperative in which patients have a small stake to be a part of. Consults are bulk-billed and profits plough back into the enterprise. They feel this new model has a wholistic approach to medicine and have allied health connections too. It is a fresh approach to health care, with a conscience.
The brief was to provide a studio look on a dark background for the cover of a medical magazine, with individual portraits as part of the editorial.